Time: 2017-08-24 Editing: China Trademark Registration Enquiry Network: www.reglogo.com
A Chinese court has ruled that three Chinese shoe companies were found guilty of violating the "N" logo, the American company known as New Balance, and had to pay $1.5 m in damages and legal fees to the company, the Financial Times said.
According to the "New York Times" report, the Jiangsu Intermediate People's Court ruled on August 22 that the famous American sports brand NewBalance won the Chinese trademark infringement case. The five defendants in the case were Shenzhen New Balance Sports Products Co., Ltd., New New New Baren Shoes Factory, Bosdaq Trade Co., Ltd., Zhengzhaozhong and Songling Town New Balance Shoes Store. Among them, three Chinese companies are required to pay $1.5 million in tort compensation and legal fees to NewBalance.
According to New Balance, this is the largest amount of trademark infringement compensation received by foreign companies in China so far, although the number of fines is still relatively small by international standards. And ... "If you think of the Chinese market as a campus, New Brent wants to make it very clear that we are not so easy to bully children. Three days ago, US President Donald Trump ordered an investigation into alleged intellectual property theft in China.
According to a copy of the ruling given by the American company, the Suzhou Intermediate People's Court stated in the ruling that the three defendants manufactured shoes under the brand name of New Boom, "taking market share in the New Balance sneakers" and "greatly damaging the goodwill of the New Baren Company."
The success of the new bailen infringement lawsuit was seen as an inspiration for foreign companies, which have long complained that China has not adequately protected their brands.
In April, a court in the eastern Chinese city of Hangzhou ruled that a company manufacturing New Bunren shoes had violated the New Bailun trademark rights and demanded compensation of 500,000 U.S. dollars. In the same month, the Suzhou Court ruled that five companies had violated the ban on the sale of shoes bearing the "N" logo. Dannier•maijinnong, a senior legal adviser to the company, said the company also sued New Barlun.
The $1.5 million compensation for the rights infringement lawsuit is believed to be related to the new trademark law passed by China in 2014. The new trademark law raises the maximum amount of compensation to around $450,000. Prior to that, the amount of compensation for infringement was less than $75,000.
Reported that the court's ruling reflects the Chinese government's determination to solve the problem of piracy, in China, this phenomenon has long plagued many companies.
Chinese courts did not rely on previous jurisprudence before deciding on the case, but Scott Palmer, an American intellectual property lawyer who represents US companies in China, said the decision in the Shengzhilv case was a good sign.